--- title: "Tripadvisor review cards: how do you get them, and do you need to pay?" url: https://reviewnudge.app/guides/tripadvisor-review-cards/ published: 2026-10-28 updated: 2026-10-28 author: "Jack Stovell" author_profile: https://i.hilyt.it/jack publisher: "Adapt Progress Evolve Limited" summary: "Tripadvisor's own reminder cards are ordered from the Management Center under Marketing Tools, then Promotional Tools, and Tripadvisor says the first 100 are free apart from shipping. If that option is missing, a home-printed card with your listing link and a QR code does the same job. You never need to pay for one." language: en-GB --- # Tripadvisor review cards: how do you get them, and do you need to pay? > Tripadvisor's own reminder cards are ordered from the Management Center under Marketing Tools, then Promotional Tools, and Tripadvisor says the first 100 are free apart from shipping. If that option is missing, a home-printed card with your listing link and a QR code does the same job. You never need to pay for one. Short answer: try the Management Center first, because Tripadvisor's own cards should cost you only postage. If the option has gone, print your own. Whichever route you take, every guest gets the same card and nobody is offered anything for a review. ## Can you get Tripadvisor review cards for free? Usually, yes. Tripadvisor's own article "4 Free Tools to Remind Guests to Write Reviews" describes custom reminder cards, about the size of a business card, that you order from the Management Center: 1. Log in to the Management Center for your listing. Only the registered owner can see it, and you register at tripadvisor.com/Owners. 2. Under the Marketing Tools tab, choose Promotional Tools. 3. Select Order Now under Business Cards, then choose Business Cards in the promotional shop. 4. Pick the design that suits your business and add your business name and city to the back. The article says the first 100 cards are free and you pay only for shipping. The article has no date, and Tripadvisor renames and moves menus from time to time. Use the steps as a map, and check the price on the order page before you confirm. ## What if the card order page is missing or sends you to the home page? Most of what you'll find on this is old forum threads, so the menu path in them may no longer exist. If you can't find Order Now, or the link drops you back on the home page, work through these: - **Check who you're logged in as.** The Management Center shows a listing's tools only to its registered owner. - **Look for the flyer.** Tripadvisor's article says you can also download a reminder flyer: go to Marketing Tools, then Promotional Tools, and click Download Now under Downloadable Assets. It comes in many languages, and you can print it at home. - **Email recent guests instead.** Tripadvisor's owner FAQ says Review Express, under the Reviews tab of the Management Center, lets you email recent visitors and invite a review. - **Make your own card.** It takes about ten minutes, as the next section shows. ## How do you make your own Tripadvisor review card? 1. **Get the link.** Open your Tripadvisor listing in a browser and copy the web address. Guests who open it can go to the reviews section and choose Write a review. Our guide on [what to tell customers about writing a Tripadvisor review](/guides/tripadvisor-write-a-review-what-to-tell-customers/) walks through what they see. 2. **Make a QR code.** Any QR generator that accepts a web address will do. Our [review QR card maker](/tools/google-review-qr-code/) is built for Google review links, so use it for your Google card and a general generator for Tripadvisor. 3. **Lay out the card.** Business-card or A6 size suits most counters and room folders. Print a test sheet at home, then use a home printer or a local print shop for the batch. 4. **Test it.** Scan the code with two different phones and check that it opens your listing, at the right branch if you have more than one. A box of cards pointing at the wrong page is an expensive mistake. ## What should a Tripadvisor review card say? Keep it to three things: your business name, one open request and the QR code. Print the web address underneath for anyone who doesn't scan codes. For example: "Thanks for visiting [business name]. If you have a minute when you're home, we'd value an honest review on Tripadvisor." The "when you're home" part is there for a reason. Tripadvisor's owner FAQ recommends that guests submit reviews after they get home, from their own computer or phone. So write the card for later, and don't ask people to review on a tablet at your till. Leave out anything that steers the rating, such as "five stars" or "only if you loved it". Use the same wording on every card. Our guide on [asking for an honest review](/guides/ask-for-an-honest-review/) covers tone in more detail. ## Do you need NFC or paid review cards? No. Third-party vendors sell NFC tap cards and printed QR cards, and some look smart. What you're paying for is the materials and the convenience. Your listing link is free, a QR code is free, and a card you print yourself gets guests to the same page. If a vendor suggests you need their product to get Tripadvisor reviews, or offers a card that sends happy customers one way and unhappy ones another, walk away. The filtering version breaks Tripadvisor's rules (see the next section). We make the same case for Google in [do you need to buy Google review cards?](/blog/do-you-need-to-buy-google-review-cards/) ## What you cannot put on a card or offer with it Tripadvisor's FAQ for business owners lists the things it treats as fraud. The ones that matter for cards are: - Offering incentives in exchange for reviews, including discounts, upgrades or any special treatment. - Selectively asking for reviews, by email, survey or any other means, only from guests who have had a positive experience. - Rewarding staff for encouraging reviews, such as a bonus for being named in a review or a contest for the most reviews. - Stopping or discouraging guests from posting negative reviews. - Submitting reviews on guests' behalf. In practice: no "10% off your next visit for a review" on the back, no prize draws, no handing cards only to the tables that seemed happy, and no staff league tables. UK law points the same way. The CMA's guidance on the rules introduced in April 2025 says fake reviews and concealed incentivised reviews are banned. Tripadvisor goes further and bans incentives for reviews outright, so you can't offer a reward on a Tripadvisor card in any way that complies. Our guide to [fake reviews and UK law](/guides/fake-reviews-uk-law/) has the detail. If you want to thank guests, go ahead. Just don't tie the thank-you to a review. ## Where to leave the cards and how to hand them out Tripadvisor's article suggests handing cards out at checkout, at the end of a meal or when a tour finishes. Those are natural pauses when the guest is about to leave and has a phone to hand. Other good spots: - with the bill or receipt - in the welcome folder of a room or holiday let - at reception at checkout - in the bag with a takeaway or shop order A card handed over with one plain line works better than a pile nobody notices. Try "There's a card in there if you'd like to leave a review on Tripadvisor." Make it part of the routine for every guest, so nobody has to decide who gets one. That keeps you within the selective-asking rule, and staff find it easier too. When the reviews come in, good and bad, reply to them. Our guide on [replying to Tripadvisor reviews](/guides/reply-to-tripadvisor-reviews/) covers what to say. ## Questions people ask ### How do I order Tripadvisor review cards? Log in to the Management Center as the listing's registered owner. Go to Marketing Tools, then Promotional Tools, and choose Order Now under Business Cards. Pick a design and add your business name and city to the back. Tripadvisor's menus change, so if you can't find the option, print your own card instead. ### Are Tripadvisor review cards free in the UK? Tripadvisor's free-tools article says the first 100 cards are free and you pay only for shipping. It doesn't say anything specific to the UK, so check the price on the order page before you confirm. You can always print your own for the cost of card and ink. ### Can I make my own Tripadvisor review card with a QR code? Yes. Copy the web address of your Tripadvisor listing and turn it into a QR code with any generator that accepts a web address. Print it with your business name and a short, open request. Before you print a batch, test the code on two different phones. ### Can I give a discount for leaving a Tripadvisor review? No. Tripadvisor's FAQ for business owners treats offering incentives for reviews as fraud, and that includes discounts, upgrades and special treatment. UK consumer law also bans fake reviews and concealed incentivised reviews. ### Do I need an NFC review card? No. Third-party vendors sell NFC and QR cards, but you are paying for the materials and the convenience. Your listing link and a QR code are free, and a printed card does the same job. ## Sources - [Tripadvisor: 4 Free Tools to Remind Guests to Write Reviews](https://www.tripadvisor.com/TripAdvisorInsights/w698) - [Tripadvisor: Content Fraud FAQ for Business Owners](https://www.tripadvisor.com/Trust-l9ebaWaKhDeo.html) - [GOV.UK (CMA): Fake reviews guidance](https://www.gov.uk/government/publications/fake-reviews) - [GOV.UK (CMA): Short guide for businesses publishing consumer reviews](https://www.gov.uk/government/publications/fake-reviews/short-guide-for-businesses-publishing-consumer-reviews-and-complying-with-consumer-protection-law)