How to find your Google review link

You can find your Google review link inside your Business Profile: select Read reviews, then Get more reviews, and copy the link. That link opens the “write a review” box for your business, so customers land right where they need to be. It takes about a minute, and you can do it once and reuse it everywhere.

Before you start

A few things need to be sorted first, otherwise you’ll be hunting for a button that isn’t there. You need to be signed in to the Google Account that manages your Business Profile. Not a different one, not a personal one you use for shopping, the one that actually runs the profile.

The profile should also be verified. Google says you have to verify your business before you can reply to reviews, so if you never finished that step, do it first.

One more thing to know, and it’s on the customer side. People need a Google Account to leave a review. They don’t need Gmail, though, because they can create an account with a non-Gmail address. So a customer who says they don’t have Google isn’t necessarily stuck.

Grab a computer if you can. Google says review QR codes can currently only be generated in a computer browser, not on mobile, and you may want the code later even if the link is all you need today.

Get the link, step by step

1. Go to your Business Profile while signed in to the right account.
2. Select Read reviews.
3. Select Get more reviews.
4. You’ll see the review link. Select Copy to copy it.

That’s the link. Paste it somewhere safe straight away (a note on your phone, an email to yourself, whatever you’ll actually find again), because you’ll want it in a few places.

If you’d like the QR code instead, or as well, it’s on the same screen. Right-click the code and choose Save image as to download it. Again, that’s a computer thing; you won’t get it from a phone browser.

Now, you can print a plain QR code and stick it on the counter, and that works. But if you’d like something that looks like it belongs to your business, the Google review QR card maker turns the copied link into a printable branded card. The code on it is static, so it points straight at your link with nothing in between. No account needed, either.

Test the link before you share it

Don’t skip this. Sending a dud link to every customer is an easy mistake and an annoying one to undo.

Open the link in a private or incognito window, or on a phone that isn’t signed in as the business. That matters, because if you test while signed in as the owner, you might see something a customer never will.

Then check two things. Does it land on your business, with the right name? And does it take you to the “write a review” box, rather than somewhere vague?

If both are yes, you’re done. If the name is wrong or the page looks off, go back to your Business Profile and copy the link again, making sure you’re on the right profile.

Where to use it

Google’s own suggestions are simple, and they’re good ones. Put the link on receipts, in thank-you emails, and at the end of a chat. Print the QR code and display it in store, so people can scan it on the way out.

You can also send requests by email, WhatsApp or a Facebook post. Which one suits you depends on how you talk to your customers day to day. A café might lean on the counter card; a plumber might send a WhatsApp message once the job’s finished.

If you’re stuck on what to actually say alongside the link, the review request builder helps you put a short, friendly message together. There’s more on the thinking behind it in the guide on asking for an honest review.

Here’s the rule that matters most: every customer gets the same link. Never put a screen in front of it that sends only your happy customers on to Google. Google says businesses must not discourage negative reviews or selectively ask only happy customers, and it’s not fair to your customers either. Ask everyone, share the one link, and let the reviews be what they are.

If you cannot see the option

It happens. Work through these in order:

• Check you’re signed in with the right account, the one that manages the profile.
• Check the profile is verified.
• Try a computer browser, especially if you’re after the QR code.
• Read Google’s help page, “Create a Google link or QR code to request reviews”, for the current steps.

Google moves menus around from time to time, so if what you see doesn’t match these steps, trust the help page over any screenshot or guide, this one included.

Questions people ask

Do my customers need a Google Account to use the link?

Yes, they need a Google Account to leave a review. It doesn't have to be a Gmail address, though. Customers can create an account using a non-Gmail email address, so someone without Google can still sign up and post.

Can I make the QR code on my phone?

Not at the moment. Google says review QR codes can currently only be generated in a computer browser, not on mobile. Use a laptop or desktop to download the code, then you can print it or add it to a card.

Should I send the link to everyone or just my best customers?

Send it to everyone. Google says businesses must not selectively ask only happy customers or discourage negative reviews. One link for every customer keeps you within the rules, and it keeps your reviews honest.

How do I know the link works?

Open it in a private or incognito window, or on a phone not signed in as the business. Check it lands on your business and shows the "write a review" box. If it does, it's ready to share. If not, copy it again.