Guides

Short, practical guides to asking for reviews, replying to them and staying inside the platforms' rules.

• How to find your Google review linkIn your Google Business Profile, select Read reviews, then Get more reviews, and copy the link: it takes customers straight to the review box for your business.
• How to ask customers for an honest reviewAsk every customer the same way, soon after the job, with a short message that asks for honest feedback, includes your review link and offers nothing in return.
• The rules on asking for Google reviews: what UK businesses can and cannot doYou can ask any customer for a Google review, but you must ask everyone the same way, offer nothing in return, never pressure anyone and never tell them what to write.
• How to create a Google review link and QR code for your businessCopy your review link from Google Business Profile (Read reviews, then Get more reviews), save the QR code from the same screen, test both, and put them where customers already look.
• How to respond to a negative Google reviewReply briefly and politely: acknowledge the complaint, address the specific point, own what is yours, invite them to contact you and sign with your name, and report the review only if it breaks Google's policies.
• How to report and remove a fake Google reviewReport it from your Business Profile or the Reviews Management Tool, choosing the policy reason that genuinely fits; Google removes only reviews that break its policies, not ones you simply disagree with.
• How to get more Google reviews: a UK small business guideAsk every customer the same way, soon after the job, with a direct one-tap review link, then reply to the reviews you get and make asking part of every week.
• How to ask for a Google review by text (with examples)Text customers who gave you their number during the job, soon afterwards, with a short plain message: their name, your business, the job, a request for honest feedback and your direct review link.