How to ask for a Google review in other languages

To ask for a Google review in another language, copy your Google review link, then send one short, polite message in the language your customer actually uses with you. Every customer gets the same message, with your link and your name filled in. The templates below cover Spanish, Polish, Romanian, Portuguese, Italian and French, and each one should be read by a native speaker before it goes anywhere near a customer.

Get your Google review link first

Before any translation, you need the link itself. Without it, the nicest Polish or Portuguese message in the world is just a message.

Go to your Business Profile, select Read reviews, then Get more reviews, and select Copy to copy the link. If you’d rather have a QR code (handy for printing and sticking up in the shop), review QR codes can currently only be generated in a computer browser, not on mobile. So sit down at an actual computer for that bit.

There’s a full walk-through in how to find your Google review link if the steps look different on your screen. And if you want the QR route, the Google review QR card maker turns the link into a printable card.

One more thing worth knowing: customers must be signed in to a Google Account to leave a review. They can set one up with a non-Gmail email address, so nobody needs to switch email providers just to help you out.

The English message the templates follow

Every template further down says the same thing as this one. Keep it as it is, because the whole point is a short, polite request with a single link and nothing else:

Hello, this is [business]. Thank you for choosing us. We would be grateful if you could leave us an honest review on Google. Here is the link: [link]. Thank you, [your name]

Notice what’s in there, and what isn’t. It thanks the customer. It asks for an honest review. It gives one link. There’s no hint about what to write, no nudge towards five stars, nothing about what they’ll get in return. That’s deliberate, and it’s why the same message works in every language.

If you want to adjust the wording for your own business, the review request builder can help you put one together. Keep the English version simple, because a simple message translates better and is far easier for a native speaker to check.

Templates in other languages: check with a native speaker before you send

Each template is short and polite, and says the same thing as the English message above. The placeholders stay in English square brackets, so you can see what to fill in. They use the polite form of “you”, which suits a business writing to a customer. Please have every one checked by a native speaker before you use it.

Spanish (Español)

Hola, somos [business]. Gracias por elegirnos. Le agradeceríamos que nos dejara una reseña sincera en Google. Aquí tiene el enlace: [link]. Gracias, [your name]

Polish (Polski)

Dzień dobry, tu [business]. Dziękujemy za wybranie naszej firmy. Bylibyśmy wdzięczni za pozostawienie szczerej opinii w Google. Oto link: [link]. Dziękujemy, [your name]

The Polish is worded so it works whether the customer is a man or a woman.

Romanian (Română)

Bună ziua, vă scriem de la [business]. Vă mulțumim că ne-ați ales. V-am fi recunoscători dacă ne-ați lăsa o recenzie sinceră pe Google. Iată linkul: [link]. Vă mulțumim, [your name]

Portuguese (Português)

Olá, somos [business]. Agradecemos a sua preferência. Ficaríamos gratos se nos pudesse deixar uma avaliação honesta no Google. Aqui está o link: [link]. Com os melhores cumprimentos, [your name]

This is European Portuguese. “Agradecemos a sua preferência” is the usual Portuguese business way of thanking someone for choosing you, and the sign-off means “best regards”. A Brazilian customer will understand it, but a Brazilian speaker might word it a little differently.

Italian (Italiano)

Buongiorno, siamo [business]. Grazie per averci scelto. Le saremmo grati se potesse lasciarci una recensione sincera su Google. Ecco il link: [link]. Grazie, [your name]

“Buongiorno” is a daytime greeting. If you’re sending in the evening, a native speaker may suggest “Buonasera” instead.

French (Français)

Bonjour, ici [business]. Merci de nous avoir choisis. Nous vous serions reconnaissants de bien vouloir nous laisser un avis honnête sur Google. Voici le lien : [link]. Merci, [your name]

The space before the colon is normal French punctuation, so leave it in.

Why there’s no Urdu or Punjabi here

Both were drafted and checked, and neither was a version we were confident would suit every customer. Greetings in both languages carry religious and regional meaning, and Punjabi is written in two different scripts depending on the reader. If you have customers who prefer either language, ask a fluent speaker you trust to translate the English message above.

How to use them well

Send every customer the same message. That sounds obvious, but it’s the bit people wobble on. You don’t pick and choose who gets asked: everybody who bought from you gets the same request, in the language they’ve used with you.

That’s the key phrase: the language they’ve used with you. If a customer has chatted to you in Spanish, or written to you in Polish, send the Spanish or Polish template. Never guess a language from someone’s name or accent. A surname tells you very little about what language a person prefers, and guessing wrong can feel awkward, even a bit insulting. If you’re unsure, send English. Nobody minds a polite message in English.

Keep it short and polite, and stick to one link. Every extra sentence is one more thing that can be mistranslated.

Machine translation is tempting (it’s quick, it’s free, it looks convincing), but looking convincing is a long way from being right. A fluent speaker should read any translation before you use it, including the ones on this page. A friend, a colleague, someone who speaks the language every day. Ask them whether it sounds natural and polite as well as whether the words match. Then keep that checked version and use it for everyone in that language.

As for where it goes, Google suggests putting the link on receipts, in thank-you emails or at the end of a chat, or printing the QR code and displaying it in your shop. It also says you can send review requests by email, WhatsApp message or Facebook post, so use whichever channel the customer already uses with you.

If a review comes in written in another language, there’s a page on replying to a review in another language.

What not to do

Don’t offer anything in return. Google says offering incentives, like free or discounted goods or services, in exchange for reviews is fake engagement and strictly prohibited. It doesn’t matter what language the offer is in.

Don’t pressure people either. Google’s policy says businesses must not pressure people to leave reviews while on the premises, must not ask for specific content, and must not discourage negative reviews or selectively ask for positive ones. You may encourage reviews of genuine experiences, without incentives and without trying to influence the rating or content. So no hovering over someone’s shoulder while they type, and no “please say we were lovely”.

Don’t change a template to steer the result. Google says honest and balanced reviews help potential customers decide, and a mix of positive and negative feedback often feels more trustworthy.

For the fuller picture, see the rules on asking for Google reviews and how to ask for an honest review. Both say the same thing this page does: ask everyone, ask kindly, and let people tell the truth.

Questions people ask

Can I use a translation tool for a review request?

As a starting point, yes, but have a fluent speaker read the result before you send it. A machine translation can look convincing and still sound odd or rude to a native speaker. Keep the message short, ask them whether it sounds natural and polite, then use that checked version for every customer in that language.

Which language should I send the request in?

The one the customer has used with you, in person, by message or by email. Don't guess a language from someone's name or accent: it tells you very little and getting it wrong can feel awkward. If you're not sure, send the request in English. A short, polite English message is always a safe choice.

Can I send a translated review request on WhatsApp?

Yes. Google says you can send review requests by email, WhatsApp message or Facebook post, as well as putting the link on receipts and thank-you emails. Use whichever channel the customer already uses with you, send one link, and don't follow up more than once.

Do customers need a Google Account to leave a review?

Yes. Google says customers must be signed in to a Google Account to leave a review. It doesn't have to be Gmail, though: they can set one up with a non-Gmail email address. Worth knowing if a customer says they can't leave a review because they don't use Google.