How do you add a 'Review us on Google' sign, button or sticker?

Short answer: the sign itself is the easy part. What makes it work is the review link from your own Google Business Profile, printed as a QR code or attached to a button, and wording that asks everyone the same way. Get the link right first. Everything after that is packaging.

What ‘Review us on Google’ actually needs behind it

A sign saying “Review us on Google” is a nudge, and the nudge needs somewhere to land.

When someone reviews you, they find your business on Google Maps, select Write a review, click the stars to score you and, if they like, write a few lines. They need to be signed in to a Google Account to post. Your sign, sticker or button has one job: to cut the trip from “I should do that” to that review box down to a single tap or scan.

So the real ingredient is a link. The QR code, the card and the button are all wrappers around it.

Get your Google review link first

Google gives every Business Profile its own review link and QR code, and recommends sharing them to ask for reviews. To get yours, according to Google’s help page:

1. Go to your Business Profile on a computer. Google says review QR codes can only be generated in a computer browser, not on a phone.
2. Select Read reviews, then Get more reviews.
3. Select Copy to copy the link, or right-click the QR code and choose Save image as to download it.

If you get stuck, find your Google review link has the step-by-step with the usual snags, and the review link and QR code guide covers what to do with the link once you have it.

Test the link before you print anything. Open it on your phone, check it lands on your business and not a similarly named one, and check the review box appears. A wrong link on a hundred stickers makes for a miserable afternoon.

Make a sign or card with a QR code

With the link copied, you can make a printable card for free with the QR card maker. There is no account to create, and it does not store review text. Paste your link, pick a layout and print.

A few things make the difference between a card people scan and one they ignore:

• Size. Print the code big enough to scan from arm’s length, and leave clear space around it.
• Words next to the code. A short line such as “Review us on Google” tells people what the square is before they point a phone at it.
• Material. Sticker paper works for windows, vans and tills. Card in a small stand works on a counter or table.

You do not need to buy pre-made review cards or an NFC stand. A printed QR code that points at your own review link does the same job.

Add a ‘Review us on Google’ button to your website or emails

On a website, the button is a normal link with clear text. Point it at your review link and label it “Review us on Google”. In plain HTML it looks like this:

<a href="YOUR-REVIEW-LINK">Review us on Google</a>

Most website builders let you add the same thing as a button block with a link. Good places for it are the footer, a thank-you or order confirmation page, and your contact page.

Email works the same way. Add the link to your signature, or include it in the thank-you email you send after a job. Google’s own help suggests putting the link in thank-you emails and on receipts, and at the end of a chat with a customer.

You do not need a widget or badge for any of this. A plain, clearly labelled link does the job.

Wording that asks everyone, fairly

This is where well-meaning businesses slip up.

The same words should go to every customer, and they should leave the rating entirely up to them. Keep it short and neutral:

• “How did we do? Review us on Google.”
• “We read every review. Scan to leave yours on Google.”
• “Thanks for choosing us. We’d value your honest review on Google.”

Google’s policy rules out a few things you might not expect:

• Asking for a particular rating, such as “leave us 5 stars”.
• Asking for specific content, including asking customers to name a member of staff.
• Pressuring people to leave a review while they are still on the premises. A sign on the counter is fine. Staff standing over a customer until they post is not.
• Setting staff targets for a number of reviews.

The rules for asking for Google reviews go through each of these in more detail.

Where to put the prompt so customers see it

Put the prompt where customers already pause with a phone in their hand.

• The counter or till. A small card in a stand, next to where people pay or wait.
• Receipts. Google itself suggests adding the link or QR code here.
• Tables and waiting areas. Good for cafes, salons and clinics, where people sit for a few minutes.
• Your website footer and email signature. These reach everyone who deals with you online.
• Your van. A sticker on the back doors is seen at every job and every set of traffic lights.

Pick two or three and do them properly. A sign in a spot nobody looks at does nothing.

Is the Google Customer Reviews badge the same thing?

No, and the two are easy to mix up. Google Customer Reviews is a Merchant Center programme for online shops. It asks verified buyers for feedback at checkout after they complete a purchase. Those reviews feed a store rating that appears on Google Shopping, in Google Ads and in a badge on your own website. Google has since renamed that badge the store widget.

Google’s help page says plainly that these are different from Business Profile reviews, which are the public ratings on Google Maps and Search. If you run a cafe, a salon, a clinic or a trade business and want reviews on Maps and Search, the badge will not help you. You need your Business Profile review link.

What you must not do: buying, rewarding or filtering reviews

Google’s content policy prohibits:

• Reviews that have been paid for, directly or in kind.
• Offering incentives such as payment, discounts, free goods or services in exchange for a review, or for changing or removing a negative one.
• Discouraging negative reviews, or asking only the customers you expect to be happy. This is often called review gating.

So no discount codes for reviews, no free coffee for a screenshot, no prize draws for reviewers, and no sending your link only to customers who said nice things. Reviews that break these rules can be removed, and Google can also restrict your Business Profile.

UK law covers this too. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews and concealed incentivised reviews, and the CMA has published guidance on it. Google’s own rule is stricter: on Google, an incentive is not allowed even if you disclose it. The guide to fake reviews and UK law explains what the law covers.

Asking everyone honestly is slower. It is also the only approach that keeps your reviews, and your profile, safe.

Questions people ask

How do I get a 'Review us on Google' sticker?

Copy your review link or download the QR code from your Google Business Profile, then turn it into a printable card with the free QR card maker at /tools/google-review-qr-code/. Print it on sticker paper at home or send the file to a local printer.

How do I add a 'Review us on Google' button to my website?

Add an ordinary link labelled 'Review us on Google' that points to your own review link from your Business Profile. Put it in your footer, on a thank-you page or in your email signature. You do not need a plugin or widget.

Can I get paid reviews on Google?

No. Google's content policy prohibits reviews that have been paid for, directly or in kind, and offering incentives such as payment, discounts or free goods in exchange for reviews. In the UK, the DMCC Act 2024 also bans fake reviews and concealed incentivised reviews, and the CMA enforces it.

How do you get Google reviews for your website?

Share your Google review link wherever customers already see you: on your site, in thank-you emails and on receipts. The reviews live on your Google Business Profile in Maps and Search. If you run an online shop, Google Customer Reviews in Merchant Center is a separate programme with its own badge.

Are Google reviews reliable?

Google says reviews must reflect a genuine experience. It moderates reviews and removes ones that break its policies, such as paid, incentivised or selectively solicited reviews. Google also says a mix of positive and negative feedback often feels more trustworthy, which is one more reason to ask every customer.